We all know that SEO is a great way to get free traffic to your site since it increases leads and sales. SEO best practices change constantly, and it’s important to have a strategy that keeps up with the changes and uses tactics that really work. With so much misinformation, it’s tough to know what really works. This workshop will cover SEO best practices for 2015 and explain exactly what automotive professionals need to do get their dealership more organic search traffic. Topics to be covered include content building, brand advocacy, blogger outreach, link building, and leveraging SEO and social media.
Twitter has slowly become more and more important in the world of social media marketing. While many focus of growing their Facebook page, Twitter is just important. Some may be hesitant to spend the time doing this though because they are simply not sure how to go about it. So here are some tips to increase your Twitter exposure.
Find a ‘community’ on Twitter that is similar to your niche. Once you are connected with other members that share your interests you have an automatic advantage. If people that are interested in what you tweet about can find you, they will likely follow you. The other benefit of finding others in your niche is that it will be easier to find good content to send out to your followers.
Once you have found the community of Twitter users with similar interests, determine who the influencers are in your niche as those are the people with whom you want to establish a relationship. Reach out to the influencers and make them aware of who you are. If they like what they see they may retweet your content…and this will offer great exposure to a large group of people.
Promote Your Twitter Profile Everywhere. Add your Twitter username to the About or Contact sections of Facebook, Google+, LinkedIn and any other social profiles you use. And on your website and/or blog add social sharing buttons to make it easy for readers to tell others about your content.
Lastly, while it is important to promote yourself, don’t over-tweet about yourself or your products. On social platforms there is what is know as the 80/20 rule – spend 80% of the time interacting with and promoting others and 20% of the time promoting yourself and your products.
AUTOMOTIVE PROFESSIONALS… going to the NADA Convention in New Orleans? If so, give us a call at 1.800.217.0762 or stop by our booth #3120 to receive a free competitive analysis. Not going to NADA… no worries, give us a call and we will still offer you a free SEM, SEO, PPC, Social Media & Reputation Management competitive analysis ~~ We are running some great NADA exclusive specials!!
Through the years the Google search engine has changed and progressed dramatically. Check out this near chart created by Search Engine Watch on Google’s advancements through the years. In 2013 Google made some great strides in many areas – these include Voice Search, Wearable Technology, and Video. It will be interesting to see what Google comes up with in the next 10 years!
Twitter is considered to be one of the more challenging platforms to expand engagement on, but with the social media site getting more and more popular, having a good Twitter strategy is key in a business’ social media plan. Studies have shown that the time of day when you are active on your Twitter page. How your tweets are structured can also affect the rate of retweets you receive to help spread your brand’s voice. TrackMaven released a study highlighting research that shows when people are tweeting, and what components go into a tweet that drives engagement in its latest study, The Retweet Report. If you are interested in growing your Twitter follow, this study is well worth a look.
TrackMaven’s study looked at things like timing and structure. For example, research showed that the most active days on Twitter were Monday through Friday, with Tuesday, Wednesday and Thursday showing the most activity. Who would have thought?
In the past year Google has taken some major spam-fighting steps, including Hummingbird, Panda, and Penguin updates. The algorithm changes have shifted the strategies for SEO professionals and anyone trying to get their site to rank well. That’s not to say the need for an online presence has never been stronger, and it is also more competitive. The industry is predicting that, while some traditional methods such as high quality content are still a huge factor, social media strategy will be key. Social media has been a major force in the digital marketing landscape for the last few years. First it was the big guns – Facebook and Twitter. In the last couple of years, networks like Pinterest, Instagram, and others have seen a boom in popularity.
Diversity in your social media plan is extremely important. It’s no longer enough to be active on a single network. In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks. Social media is something to be taken seriously. It is no longer an optional ‘extra’. We do not know when Google’s updates will occur in 2014, or how often, and to what extent. But we do know they are likely to increasingly rely on social signals by a variety of outlets. CF Search Marketing is proud to provide our clients with a complete social media package – check it out today, and please let us know if you have any questions.
As social media presence has continued to grow, many businesses have taken advantage of the many benefits that social media can do to help grow their business. Facebook, Twitter, and YouTube, as well as a blog are all important to remain ahead of the competition. All of these added paths to your business does requires a whole new list of responsibilities. Social media sites are great and easy platforms for marketing a business. However, they can quickly become detrimental if your accounts aren’t managed correctly. To lessen the burden of maintaining social network accounts many businesses are turning to firms offering online reputation management services. Online reputation management is able to help companies optimize their growing potential by developing and maintaining brand protection. Social media sites, as well as forums and discussion boards, can easily become a common place for negative remarks. To protect your business and brand from becoming overshadowed by negative comments, online reputation management teams, such as CF Search Marketing, will properly managing your sites to ensure only the positive information regarding your business is displayed. They also work to encourage more positive posting from brand loyalists. One of the benefits to online reputation management is having the ability to choose how your target audience sees your business. By only allowing certain information to enter search engines and social media networks, you can deliver a trustworthy image of your company to your potential patrons. Interested in learning more about reputation management and what CF Search Marketing can do for you? Visit our website, or give us a call at 1- 800-217-0762.