Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. With the release of Penguin 3.0 we are now on the sixth release of Penguin in two and a half years.
Here are dates of all Penguin releases:
Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
The latest Penguin release is one of the most anticipated algorithm updates in Google’s history. Some in the industry have been nervously waiting for the refresh that was due to arrive a year since the last update. It will be interesting to see who will be affected, and by how much!
CF Search Marketing specializes in Automotive Digital Marketing. We will deliver results! Your success is ultimately and we work diligently to improve traffic, brand awareness, public reputation, and more.
We all know that SEO is a great way to get free traffic to your site since it increases leads and sales. SEO best practices change constantly, and it’s important to have a strategy that keeps up with the changes and uses tactics that really work. With so much misinformation, it’s tough to know what really works. This workshop will cover SEO best practices for 2015 and explain exactly what automotive professionals need to do get their dealership more organic search traffic. Topics to be covered include content building, brand advocacy, blogger outreach, link building, and leveraging SEO and social media.
Twitter has slowly become more and more important in the world of social media marketing. While many focus of growing their Facebook page, Twitter is just important. Some may be hesitant to spend the time doing this though because they are simply not sure how to go about it. So here are some tips to increase your Twitter exposure.
Find a ‘community’ on Twitter that is similar to your niche. Once you are connected with other members that share your interests you have an automatic advantage. If people that are interested in what you tweet about can find you, they will likely follow you. The other benefit of finding others in your niche is that it will be easier to find good content to send out to your followers.
Once you have found the community of Twitter users with similar interests, determine who the influencers are in your niche as those are the people with whom you want to establish a relationship. Reach out to the influencers and make them aware of who you are. If they like what they see they may retweet your content…and this will offer great exposure to a large group of people.
Promote Your Twitter Profile Everywhere. Add your Twitter username to the About or Contact sections of Facebook, Google+, LinkedIn and any other social profiles you use. And on your website and/or blog add social sharing buttons to make it easy for readers to tell others about your content.
Lastly, while it is important to promote yourself, don’t over-tweet about yourself or your products. On social platforms there is what is know as the 80/20 rule – spend 80% of the time interacting with and promoting others and 20% of the time promoting yourself and your products.
AUTOMOTIVE PROFESSIONALS… going to the NADA Convention in New Orleans? If so, give us a call at 1.800.217.0762 or stop by our booth #3120 to receive a free competitive analysis. Not going to NADA… no worries, give us a call and we will still offer you a free SEM, SEO, PPC, Social Media & Reputation Management competitive analysis ~~ We are running some great NADA exclusive specials!!
Through the years the Google search engine has changed and progressed dramatically. Check out this near chart created by Search Engine Watch on Google’s advancements through the years. In 2013 Google made some great strides in many areas – these include Voice Search, Wearable Technology, and Video. It will be interesting to see what Google comes up with in the next 10 years!
Twitter is considered to be one of the more challenging platforms to expand engagement on, but with the social media site getting more and more popular, having a good Twitter strategy is key in a business’ social media plan. Studies have shown that the time of day when you are active on your Twitter page. How your tweets are structured can also affect the rate of retweets you receive to help spread your brand’s voice. TrackMaven released a study highlighting research that shows when people are tweeting, and what components go into a tweet that drives engagement in its latest study, The Retweet Report. If you are interested in growing your Twitter follow, this study is well worth a look.
TrackMaven’s study looked at things like timing and structure. For example, research showed that the most active days on Twitter were Monday through Friday, with Tuesday, Wednesday and Thursday showing the most activity. Who would have thought?