What Is It? And, Why Your Dealership Needs It…

Calls2Text is C&F’s solution for automatically transcribing telephone calls into text. Having this technology enables our dealers to:

• Optimize Advertising Dollars: Determine what channels, campaigns and ads are driving the highest value calls – and those that are not.

• Identify calls that Generate Sales Leads: Calls2Text transcribes telephone calls and identifies key words and phrases associated with phone calls that convert and those that did not

• Determine Caller intent, needs and concerns: Calls2Text gives your dealership insight into what customers are saying.

• Improve SEO & PPC Campaigns: Calls2Text helps determine what key words prompted inbound calls thus enabling you to optimize and bid for these phrases on the search engines.

• Minimize Managers’ time spent listening to calls: C&F’s Calls2Text software will increase the profitability of your phone leads. To learn more give us a call at 1-800-217-0762 or email us at sales@cfsearchmarketing.com.

CF Search Marketing Monthly Newsletter, where we bring you up to date on what’s important in Internet Search Marketing, what trends are happening and what is new and exciting at CF Search Marketing.

Inside this Edition

Calls2Text

VIDorini

Local Search

Keyword Market Basket Analysis

Read the December CF Search Marketing Newsletter today!

VIDorini – DOMINATE YOUR COMPETITORS!!!

Introducing, CF Search Marketing’s New Video Solution Product VIDorini. Using video on the Internet is a great way to promote your dealership, your cars, as well as your customer testimonials. The Internet and more specifically, videos about your dealership and your own website has become your new showroom. Over 80% of all car buyers go online FIRST to research a vehicle and a dealer before they ever step on to a lot. What does that mean to you? You need have as much in front of the customer from the very top of the funnel down. You are advertising your dealership using the richest medium ever VIDEO, which incorporates sight, sound, and motion.

Videos, when properly submitted to the search engines can dominate search engine results. However, many car dealers typically upload the video to channels like YouTube and hope for the best. VIDorini technology, however, optimizes each video and makes sure it shows up for targeted searches in DMA’s that generates leads and sales.

VIDorini along with SEO and PPC can push your competitor’s all the way down in the search engine result pages so that no one sees them! Look how VIDorini is working for a car dealership in West Palm Beach, FL – 6 of the top 10 listings and 4 are VIDorini – COMPLETE DOMINATION! Find out more about VIDorini today!

To learn more about VIDorini call CF Search Marketing at 1-866-907-9698.

CF Search Marketing’s iPhone & iPad App, DealerConNEXTtion

Our team has developed custom apps for dealers… we could do the same for your dealership. More than 1 billion iPhone and iPod touch applications have been downloaded since Apple opened its App Store on July 11, 2008. It didn’t take long for car dealers to recognize the importance of this. While most of the Apps available for car dealers are focused on managing or displaying inventory, C&F’s philosophy is different and takes automotive iPhone Apps to the next level. It facilitates direct and real-time communication between the dealer and the consumer. C&F focuses on things that are important in fostering relationships with new & existing customers – Service. It allows customers to make service, lube, and oil change appointments, view service history, approve & get service and part quotes, receive coupons and specials. Not only that, but the App “learns” customer behavior and is “smart” enough to know when it’s time for an oil change, new tires, yearly inspection, and even tells the user when it’s best to trade in their vehicle. It also has Roadside Assistance features allowing motorists to communicate with dealership and/or other providers to provide assistance to them in case their vehicle breaks down.

Google has taken another step with local search once again by adding additional info on the right side of the search results. This is something they’ve been testing off and on earlier this year, and in November they began implementing it.

What has changed when users search for a local business? Now when you search for a place on Google you’ll see a large part of the screen on the right side taken up by what is essentially the entire Place page for that business. This includes the information such as the map, business hours, pictures, reviews, and more.  Another interesting change is that the street view and store view windows are now readily available. These are both indicated by the little street view mascot “pegman” over the thumbnail picture shown. When you click on these images it will jump to the street view or store view page.

The information which shows up on the right side is limited by what’s available on that place’s Place Page, giving yet another reason to the importance of having a Places page that is updated and optimized with the most relevant info available. This Google change definitely makes finding information about places users are searching for in their area a lot easier and faster. But it also gives businesses another opportunity to market themselves in Google.